Since 1963, we have been offering a complete assortment of delicious deli products, renowned for their unique taste and the expertise of our master butchers. From ham to pudding, from pâtés to raw products, a total of 9 major families make up today’s ever more tasteful assortment!
The “star” product in the deli department!
Prepared in accordance with ancestral recipes, our hams reveal their taste and finesse with each bite.
White or black, natural or seasoned, this high-quality regional speciality is produced daily for an ever-increasing number of enthusiasts.
A complete and traditional range, to be eaten separately or as trimmings to your most gourmet dishes.
Manufactured in the purest respect for Ardennes artisanal traditions, for unequalled finesse and taste!
Made from more than 300 different recipes and still hand-decorated, for a neat and delicious range of tastes.
A wide range of white meat specialities, low in calories but always rich in taste!
Recipes typically associated with the Belgian terroir, a treat for lovers of local deli products.
A range of deliciously old-fashioned low-fat products for a nostalgic tasting experience.
Recipes known throughout the world, but reinvented with a delicious local touch!
The fruit of family and artisanal know-how, our deli meats are available in 3 ranges of delicious specialities, prepared in accordance with authentic recipes. Natural, appetizing, surprising, authentic… just like our beautiful area.
In supermarkets, our tasty deli products are sold freshly-sliced in the “butcher’s shop” section. These deli meats are produced in the most natural form possible, using top-quality ingredients and with different tastes! Ham, pudding, turkey fillet, bacon, salami, dry sausages…all prepared with a touch of nostalgia, in accordance with family recipes since 1963.
Our self-service range consists of all products under the AUBEL® brand. This range is available in the deli departments of supermarkets. For more than 25 years, we have been marketing a more responsible deli production under the AUBEL® brand, recognised for their quality and their 100% Belgian origin. Curious to know what is behind this idea of a “more responsible” delicatessen production? Find out about WeCare and the many commitments we make on a daily basis to our farmers, animals and to the planet!
Halfway between the self-service department and the traditional department, the Freshly Packaged concept appeared only a few years ago. This is exclusively dedicated to sliced deli meats. Just as the traditional delicatessen and the self-service products, our freshly packaged section includes a wide range of products. The sober packaging provides more transparency and allows our customers to appreciate the flawless quality of our products, “just like at the butcher’s”!