Detry, a family know-how since 1963

Our group produces and markets a wide range of delicious cooked and raw delicatessen products.

Passionate and committed, we strive to supply our customers and consumers with tasty deli products, with the greatest respect for our partners, as well as the animal and the planet. For a premium quality in every bite…

1 complete assortment

3 product ranges combining tradition and modernity

The traditional range

Delicatessen prepared in the most natural form possible, using the best ingredients and following our family recipes.

Aubel®, our self-service brand

A national brand offering for over 25 years more respectful deli products, recognised for their quality and 100% Belgian know-how.


Halfway between the traditional shelf and self-service, a complete and rich-tasting range of products, freshly packaged “as in the butcher’s shop”.

Logo Aubel White

People, animals and the environment at the heart of a sustainable partnership.

Transparency and information are essential to Aubel®.
This is why we have made strong choices in this area. Thanks to a partnership with the Belgian Pork Group, through its Taste & Welfare network, we can guarantee Aubel® consumers a 100% Belgian, family-owned and certified origin for our hams. Strong and concrete commitments that go hand in hand with sustainable investments for the planet, the animals and the breeders. This is why we are also implementing a policy and action plans within the Group aimed at reducing our carbon footprint and minimising our impact on the environment!

  • For a more responsible delicatessen production.
  • From the farm to your plate.

A reliable, modern and diversified production tool

Producing a wide range of deli products, while showing flexibility and innovation and working in accordance with tradition, could not be done without a reliable production tool that is adapted to current requirements.

Today, Detry Food Group is active on 3 production sites: Detry in Aubel for cooked deli products, Bel’Ardenne in Bastogne for raw deli products and Polca in Izegem for pâtés.

This production tool enables us to meet all types of demands
quickly and exhaustively.

Thanks to the optimisation of our processes, all the steps in the manufacture of your product are grouped together on one single site: Manufacturing, Slicing, and Packaging. This optimisation enables us to combine the control of the entire production chain with the flexibility of a family structure, while never deviating from the strictest food safety standards.

Innovation as a guideline

A future-oriented R&D department for even better products!

Looking to the horizon, we embrace the future with confidence. Within our R&D department, many projects have the ambition to offer innovative and healthier deli products… but still rich in taste. This is a way for Detry Food Group to preserve its know-how, while adapting to new consumer trends.